Jerry is a wide-awake tourist guide in Cebu who knows all the angles, and who has supported his divorced mother and younger brother and sister since their musician father deserted the family for a younger woman. Jerry guides tour buses, taking the mostly Japanese tourists boating, golfing and to strip shows. Jerry also acts as a pimp, and even prostitutes himself. As the breadwinner he makes sacrifices for his family but wields control over his siblings and mother in return.

Luna is a young woman who joins one of the tours. She always carries a camera. Her boyfriend, Alex, follows her. While they are on a boat trip Luna lets her camera fall into the sea. Alex proposes to Luna but has an accident that causes him to start losing his vision, and he withdraws the proposal. Luna returns with Jerry to try to recover the camera, which has taken on symbolic value as a store of memories of past happiness. Jerry becomes increasingly attracted to Luna, but his feelings are is not reciprocated as he is unable to give except in exchange for some reward. Eventually Luna is able to make both Jerry and Alex recover from their handicaps and become emotionally mature. The camera is recovered from the sea, and the images captured on it end the film.

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